The Blog
communicating openly
The anatomy of persuasion: Ethos, logos, and pathos
Persuasive communication is important because... It’s the catalyst for change. Behind every movement, however large or small, there’s a mindset shift. And behind every mindset shift, there is a thought leader masterfully communicating a vision of what could be. They accomplish this...
Verbal fillers: The not-so-silent killer of clarity and connection
“Umm…” When it comes to public speaking, this word can be the bane of your existence. No wonder – it’s a sneaky little thing! Without your permission, it’s creeped into your vocabulary. You know it’s distracting, so you try to use it less. For some reason, this results in you using it...
7 Tips to reinvigorate your love for reading
"I used to love reading as a kid…I don’t know what happened.” You’ve recognized how important reading is for your success as an entrepreneur and communicator. In a nutshell, reading can: stimulate creativity, allowing you to innovate as your business grows, help you establish a reputation of...
How to strengthen your reading habit as an entrepreneur
The reading revelation It’s funny how many times this can happen... You can be going about your entrepreneurial journey, minding your own business (love a good pun). And suddenly… BAM! You have yet another realization about what is unexpectedly involved in owning and running your own...
10 Ways to present definitions without boring your audience
The situation You’ve just attended a breathtaking wedding ceremony for a couple you adore. You’re happy, nostalgic, and generally emotional – you’re feeling all the feels. You head to the reception where the best man gets up to deliver his speech. You're stoked to hear his meaningful...
What is copyediting and why should I work with a copyeditor?
If you’re a new or existing entrepreneur, you’ve probably heard the word “copy” thrown around an awful lot. But what are we really talking about here? What exactly is copyediting?